The Power of Social Media for Bartenders
Social media is a great way to create a personal brand, promote your bar, and create a following to bring in new customers. It’s a great (and free!) tool to gain popularity and put yourself on the map as an outstanding bartender. Everyone is on social media, so why not take advantage of it? This is how you can use the power of social media to earn more money and become recognized in your community.
Instagram is the Move
When it comes to using social media for bartenders, Instagram is the way to go. You can use your personal account or create a business profile to promote yourself and the drinks you’ve been making. People are more inclined to engage with posts that include photos, which is what Instagram is solely used for. You can also post real-time content with Instagram stories so your customers can keep up with what you are doing day to day.
The first thing people will see when they go to your Instagram profile is your bio. It’s essential to have a captivating and unique bio, especially as a bartender who wants to gain a following. A captivating biography will draw in new followers and customers. Don’t be afraid to use emojis and make the occasional joke.
Create an Aesthetic
If you take a look at other famous bartenders’ social media, you may notice that they have a certain aesthetic when it comes to their content. This can be created with Lightroom presets so that all of your photos have a similar color scheme and filter overlay. This will create a pleasing visual when followers see your full profile. Think about the content you will be posting and consider the colors that will be present when creating a preset in Lightroom. This will make editing your photos much easier in the long run.
Give Followers What They Want
When using the power of social media for bartenders, it’s important to give your followers what they want to see. That may mean posting memes about drinking, cocktail recipes, or photos of new cocktail creations. Some followers may appreciate seeing what happens behind the bar or instruction videos on how to make classic or creative cocktails. Once you have a following, you’ll be able to gauge what content does well and what content followers can do without. It’s all trial and error at first.
Engage with Followers
One aspect of growing a following on social media is engaging with followers and other accounts. This means following accounts that you are interested or may be interested in your content, liking and commenting on photos, and responding to comments on your own content. When you engage with followers, they feel special and are more likely to keep following you.
Promote Your Bar
The real power behind social media for bartenders is the free promotion platform to draw customers into your bar. Social media is a great place to advertise your schedule, bar promotions, and special events that may be happening. When followers enjoy your content and want to meet you in person, they will come to your bar, which means you get to take home more income for the night! So, with the power of social media, you can increase your income, grow your personal brand, and promote your bar.
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